The Boost Your Business roadshow educated small to medium sized business owners and marketers on the power of Facebook and Instagram. Over the course of the day, delegates learnt from other businesses that have leveraged digital solutions like Facebook to connect with new customers, grow awareness of their brand, drive new sales and see their business flourish. The roadshow happened across Dublin, Rome, Utrecht, London, Stockholm, Paris, Frankfurt, Oslo, Brussels & Lisbon.
Utilising the internal Facebook Brand Standards for events, the market-place concept for the roadshow was a modular solution – built almost entirely out of white-washed fruit crates highlighted in blues and greens with organic foliage, it perfectly conveyed the grassroots theme. Housed inside of those sets were Absen LED Wall panels, flanked by L’Acoustic line arrays and lit by a Robe & Mackie lighting grid. Everything was driven by Yamaha CL3, Tricaster 8000 and Avolites Pearl. Groovy Gecko was also present for livestreaming, utilising the Wowza CDN for streaming back to the Facebook platform.
