Gamescom is one of the biggest gaming summits in the industry and we had the pleasure of activating the TikTok Stage and broader programming on the summit. Led by the German team, TikTok LIVE was a central focus of the activation, leading to some key highlights and accolades for the product:
- More than 30 hours of LIVE content in two languages produced in five days, including a 24-hour stream
- Guest gaming and industry creators such as Rebecca Mir, Sua, Rewinside, Rezo, Velafee, N0tail, Nikeata Thompson and many others participated
- #WellPlayed2020 already made 150 million views since Thursday, down #HeartOfGaming from 171 million since mid-August
To deliver all of our programming, we built a bespoke broadcast studio with the team at Instinct3 and Freaks4U as seen below. Read more here!
