In an attempt to broaden the content selection in the Middle East, Snap has significantly expanded its slate of content in the region. To celebrate this, as well as prompt more content creators, publishing houses and media agencies to come onboard, we set out to run Snap Forward; a celebratory townhall, where people were able to hear about Snap at the cutting edge, advertising opportunities and engage with product activations.
I had the pleasure of building out a townhall style event at The Mandarin Oriental Jumeira in Dubai, housing 300 people, a Unilumin LED wall in a custom set design, immersive lighting and full scale audio powered by a d&b solution. Take a look below!